Marketing Lead

POSITION SUMMARY:  

From October 2024 to May 2025, the Marketing Lead will develop a marketing strategy, campaign and associated collateral for Our Dementia Journey Journal project that will optimize uptake and use by Canadians from June 2025 to May 2028.

For the ODJJ project, the Communications and Marketing Lead works closely with:

• the ODJJ Project Lead to observe current patterns in uptake and use of the ODJJ,
• the ODJJ Evaluation Lead to learn of evolving patterns of uptake, use and impact,
• the cross-Canada ODJJ Project Advisory Committee to gain insights for and feedback on the proposed marketing strategy and collateral, and 
• the ODJJ Sustainability Lead to ensure the marketing strategy and campaign aligns with the messaging for future financial and operational sustainment of the ODJJ for Canadian users by one or more organizations into the future.

Background on Our Dementia Journey Journal

Our Dementia Journey Journal (ODJJ) is an interactive resource that is designed to enable sustainable relationship-building between caregivers and care providers of persons living with dementia through the sharing of meaningful and relevant information pertaining to physical, functional and social care and support. It also aims to help caregivers and care providers (re)negotiate their respective roles as the circle and/or setting of care changes along the dementia journey and optimize their respective knowledge of and about the persons living with dementia. The evidence-informed ODJJ is available as a paper-based resource or mobile application in English, French, Hindi, and Punjabi. The ODJJ is currently being deployed in diverse communities across Canada, including a version tailored to First Nations communities. For more information: https://research.sehc.com/SEHCResearch/media/Research_Centre/files/AIS-484-Research-On-The-Run-EN.pdf

POSITION RESPONSIBILITIES

Engage with current and potential ODJJ users and promoters

• Conduct market research to identify potential future users and promoters of the ODJJ
• Identify and monitor tools in the Canadian landscape that are complementary to or overlap functionality with ODJJ

Develop the marketing strategy and campaign 

• Identify the future target audiences (users and organizations)
• Formulate the value proposition of the ODJJ for the audiences and develop a clear and concise characterization of the purpose and value of the ODJJ
• Identify the channels that will most likely be successful in the marketing campaign
• Identify measurable goals for the marketing strategy and campaign
• Identify the likely annual costs for the phased marketing campaign (including collateral) for the period June 2025 to May 2028

Develop the marketing collateral 

• Ideate potential low-resolution marketing collateral for review by interested parties
• Identify the possible branding requirements of organizations that may be involved in financial and operational sustainment of the ODJJ in the period June 2025 to May 2028
• Finalize high-resolution marketing collateral for all audiences and channels
• Develop recommended timelines for the deployment of the collateral aligned with the phased marketing campaign

 Reports and presentations 

• Write and illustrate at least 2 interim reports and a final report that describe the marketing strategy, campaign, the marketing collateral, how the strategy can be implemented, and the cost for these over a three-year period June 2025 to May 2028
• Present the evolving and final marketing strategy, campaign and collateral to multiple interested parties, including the Project Advisory Committee and organizations the Sustainability Lead identifies as potential ODJJ sustainers

QUALIFICATIONS:

Education and experience

• Five years of experience in the field of marketing, sales, or public relations
• Experience in marketing through job shadowing and internships in addition to employment, where practical skills were acquired
• University degree or college diploma in business administration or a similar field, such as sales or marketing

Skills, competencies and knowledge

• Thorough understanding of a range of marketing techniques, such as digital marketing and social media marketing
• Deep understanding of how to effectively communicate with different audiences, including potential users and associated organizations
• Excellent experience-based creative and innovative thinking skills
• Excellent experience-based market research and problem-solving skills
• Excellent verbal and written communication skills (including copywriting skills) and an experience-based understanding of the industry standards for marketing promotion and success
• Personable and able to work in a team environment
• Demonstrated ability to maintain strong relations with important interested parties
• Demonstrated ability to manage a complex cross-Canada project and see it to its expected completion
• Excellent time management and multi-tasking abilities to keep up with a range of responsibilities
• Strong attention to detail
• Demonstrated ability to work well under pressure
• Demonstrated adaptability

ABOUT US:

At SE, we love what we do.  Every day, we bring hope and happiness to clients, homes, and communities across Canada.  We treat each person with dignity and love, like our own family; we build empathy; and we do the right thing. We are always inspired to make a difference. As a not-for-profit social enterprise, we share knowledge, provide the best care, and help each client to realize their most meaningful goals for health and wellbeing. We are an inclusive workplace offering competitive pay, benefits, pension, and work life balance. We’re a great place to work, and we hope you’ll join our team.

Please note that due to the unprecedented circumstance of the Global Pandemic and the resultant public health crisis; and in the interest of the health and safety of our patients/clients, employees, and greater good of public health, SE Health requires those that wish to work for this organization to be fully vaccinated against COVID-19. Fully vaccinated means a person has received both doses of the COVID-19 vaccine and it has been 14 days since the last dose

SE Health is committed to the success of all its employees. If you feel you need accommodations because of illness or disability, please do not hesitate to contact the Talent Acquisition team at careers@sehc.com at your earliest convenience.